Overview
Perk! explores how tech can feel both functional and expressive by reimagining a retractable charger as a compact, approachable object that balances playful color and form as opposed to the clarity and restraint of sleek devices.
Product and brand are developed together so that the physical object, visual identity, and tone of voice all reinforce the same idea: reliable, everyday technology that still has personality.
Perk! explores how tech can feel both functional and expressive by reimagining a retractable charger as a compact, approachable object that balances playful color and form as opposed to the clarity and restraint of sleek devices.
Product and brand are developed together so that the physical object, visual identity, and tone of voice all reinforce the same idea: reliable, everyday technology that still has personality.
Skills
Brand Design
SolidWorks
KeyShot
Design Research
Timeline
3 weeks
Fall 2025
Brand Design
SolidWorks
KeyShot
Design Research
Timeline
3 weeks
Fall 2025
Market Research - Retractable Chargers
Homogenous, boxy, black and white chargers that maximize their features and functionality. Designed to be very neutral and assimilate into any environment, made to appeal to the masses.
User Pain Points
Problem Statement
The user experience is confusing and the charger is too bulky for everyday use.
New Perspective Inspiration
Taking inspiration from the form language of tech products in the 2000s.
Initial Ideation Sketching
Incorporating fun and liveliness into my designs is fun and liveliness using characteristics that are contrary to dominating chargers in the market right now.
CAD Models - SolidWorks & KeyShot
Branding Design - Perk!
A collection of merchandise to elevate the branding presence of Perk! and make for a more cohesive user experience.
